Among Us is an online game that was created by InnerSloth, a small game development company, back in 2018. The game involves players taking on roles on a spaceship, with some players being designated as imposters whose goal is to kill the other players without getting caught. The game became an instant hit with gamers and was gradually gaining a steady following until a major event led to a sudden surge in popularity.
When Did Among Us Blow Up? The Viral Explosion
In 2020, Among Us suddenly exploded in popularity, and its player base skyrocketed. But what caused this viral explosion?
The Influence of Streamers
One major factor that contributed to Among Us’ success was the influence of streamers. Streamers like PewDiePie, who has millions of followers on YouTube, started playing Among Us on their channels.
This led to a surge of interest in the game, as fans of these streamers flocked to play the game themselves. This influencer marketing strategy proved incredibly effective in boosting the game’s popularity.
The Pandemic Effect
Another factor that contributed to Among Us’ sudden surge in popularity was the pandemic. With millions of people forced to stay at home due to lockdowns and social distancing measures, online gaming became a popular pastime. Among Us proved to be the perfect game for people looking for a way to connect with others and have fun in a virtual environment.
The Power of Social Media
Social media platforms like Twitter, TikTok, and Instagram also played a significant role in the game’s sudden rise to fame. Gamers shared their gameplay clips and funny moments on these platforms, which helped to spread the word about the game to a wider audience. The game’s meme-worthy moments and quirky gameplay proved to be a hit with social media users, further increasing its popularity.
What Makes Among Us So Addictive?
Apart from the factors that contributed to the game’s success, what makes Among Us so addictive? Let’s take a look.
The Thrill of the Hunt
One of the most compelling aspects of Among Us is the thrill of the hunt. As an imposter, you get to stalk your prey and try to eliminate them without getting caught. This sense of danger and risk is incredibly exciting and keeps players on the edge of their seats.
The Suspenseful Gameplay
Among Us is a game of strategy and deception, where players have to constantly be on the lookout for any suspicious behavior from their fellow crewmates. This element of suspense and uncertainty is what makes the game so gripping.
The Social Interaction
Another aspect that makes Among Us so addictive is the social interaction between players. The game requires players to communicate and work together to complete tasks, which creates a sense of camaraderie and teamwork.
The game also provides an opportunity to make new friends and connect with people from all over the world.